9 Important Reasons Why Guest Posting Is beneficial To Every Business

Do you usually ask yourself that how to avail more traffic on your blog and how can you convert that traffic into subscribers?

You have spent so many precious hours making content on your blog, you have done an effort to market on social media.

But at the end of the day, it only seems that you have some non-permeable wall chasing you from growing your blog. The most important reason can be that you might be missing guest posting.

1. Guest Blogging Builds Relationships with Other (Influential) Bloggers:

Guest blogging builds a relationship with other bloggers: let’s see it: it’s quite difficult to earn the attention of Brain Clark (copy blogger) or Darren Rowse (ProBlogger). But Continuously tweeting content from their blogs, while often appreciated, isn’t going to get any attention given they usually get thousands of shares for every new post.

One of the best ways to build relationships with prominent bloggers -even big names like Brain Clark and Darren Rowse -is to make their work flat -out noticeably easier. And you can do that by providing material content for their blogs in the form of a guest post. If you can bring different lines of thought to influential blogs, appeal to their readers and generate traffic and loyalty, then you are giving value to that blogger.

Any blogger is going to praise and remember your contribution. These relationships with attractive bloggers will potentially open doors to regular guest posting spots and will guide you to build credibility and authority within your niche.

2. Guest Posting is a Natural Form of Self-Promotion:

In digital marketing, there’s a fine line between moderately marketing your sincere effort and openly self-promotion of yourself to the point of anger. Often newbie bloggers will write posts on their blog, then swamp people on Facebook and Twitter with their shares after every 30 minutes. You might have some bites from here and there, but you are not going to make a significant and trustworthy reader base with that kind of promotion.

Guest posting, on the round, allows you to reach a large specific audience in a way that does not turn up so promotional. It more of a natural and indirect way of self-promotion as compared to setting up a twitter account and howling at the crowd about the greatness of your content.

3. Social Media Attention:

Many blogs let the guest writer involve social media links, typically at the end of the blog post or within the bio of the author. This makes it easy for the spectators to come in touch with you, increasing your amount of followers and possible contacts. With an increase of members, may also come an increase in content shares, gradually coming to more followers and more engagement.

Some guest blogs don’t include social media links, depending on the preference of the owner, but there is still a chance that your social media attraction will increase. This can be possible in two ways.

Most bloggers share their recent content to their social media accounts. Therefore your post will be one of them.

If you provide a novel, attractive and material content, readers may look to your social media accounts to see any new content you share.

For the same reason, these readers might also subscribe to your blog.

4. Natural backlinks prove better to search engine rankings:

The SEO benefits of guest posts are often seen but well worth repeating. You can try to test search engine you like, but it’s not going to pay off in the long run. The safest, most effective way to improve your rankings in search engines is to gain natural backlinks on authority’s site that are very much related to the topic of your site.

That implies, what guest posting is. Every blog worth guest posting offers a section about the information of the author. There you can freely place 1-2 backlinks to your blog.

Some blogs even let you link back to your content in the body of your post as long as the content is very material.

Another big key with guest posting on popular blogs is their posts often get shared numerous times. As time goes, search engines continue to blend social sharing variables into their algorithms; this could act a significant part in how well your posts and blog ranks.

NOTE: If you want to make natural backlinks then you can hire ClickLab one of the best SEO Company in Chandigarh.

5. “Free” (Cheap) Promotion to a Large Audience Generates Targeted Traffic:

Most people make a big error when they start a blog: they continuously publish posts, but it happens only on their blog.

I know it sounds weird that producing content for your blog is a mistake, but it’s the reality. When you start a new blog without even the trace of authority, you should not be paying the bulk of your time producing new content of your blog.

The stress should not be on quantity, as no one is even reading your posts in the starting. Rather, you should write very valuable posts for your blog every couple of weeks then utilizing your writing efforts on guest posting in authority blogs of your niche.

By guest posting on influential blogs in your niche, you will commence a portion of their traffic flow into your blog. Because authority blog you guest post on, and your blog are in a similar niche, visitors will likely be attracted towards the topics of your content and some of that traffic will undoubtedly remain on your blog.

6. Build Domain and Search Engine Authority

There are many other major advantages of guest posting i.e. it helps in building domain name and search engine authority. Let us take an example of blogail, without doing any special SEO tactic blogail is ranking on page one for many tough and competitive keywords. On blogail most of the visitors are coming from organic searches. From our experience, the best way to building backlinks is guest posting.

7. It Helps Develop Your Authority

If I ask you that how much time will it take for a newbie blogger to build his or her blog an authority blog in respective niche and rank his or her blog? Your answer will vary, and some of you might say years, but the truth is, it took 5 to 8 months to rank a blog and gain authority in it if you follow guest posting schedule regularly.

If you are doing guest posting, then you can get associated with some top bloggers in your niche, and when their audience sees you everywhere on their blog, then the audience will start taking interest in your blog.

8. Improve Your Writing

Since my starting career of blogging I use to write hell lot of guest posts then submitting those posts to the various blogs. Those guest posts are not forcefully written that I need a backlink, but I wrote them with inspiration and my spirit.

But one day while submitting a post to a blog then I got a reply that he can’t decide whether my post is good or bad because he was unable to read my post – he wants to say my writing is so bad. In the first moment I was angry, and I thought I would submit it to another blog, but before submitting I reread the post again and did some editing, and that’s it, the post gets submitted to the same blog.

One of the major lessons that I learned from this incident, always proofread your post before submitting it to any blog. Second that I learned, it doesn’t matter either your content is great, emotional or inspirational your content is. If others can’t read it, then it is of no use.

9. Build Your Subscriber Base

One of the most interesting thing that attract me toward guest posting is the ability to gain to get more subscribers in a day then you generate in a month. I have written many guest blogs on various blogs, and they have sent me many subscribers in return that you can’t even expect. It doesn’t matter what number of traffic or subscribers you want; guest blogging always works like a charm.

Final Words:

Are you struggling for more exposure, Integrity, social media publicity, inbound links, networking events or all of the above, guest blogging is an appropriate way out to be used for the blog?

While it takes determination to write great posts continuously, the benefits far outweigh the invested time. Keep the above guidelines in your mind and work your way towards proposing this new feature to your blog.

The primary point to remember is taking small initiatives that would lead to productive outputs in place of rushing into something without giving a deep thought.

Anmol is a student of engineering by mistake and internet marketer by passion. He loves to learn new things and test them practically before sharing with the world.

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  1. I usually have many questions about guest posting but this post makes the topics very easy for me.

    Many people are looking to guest posting for the only purpose of link back to their website is fully dead now. Guest Blogging is the best way to build a relationship with other niche bloggers, but a quality post can also drive traffic to your site.

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