Search engine optimization is not nearly as complicated as many would have you believe. It is common for so called specialist to confuse the matter and impress you with language and tricks they can use to manipulate the algorithm changes made by major search engines like Google. But to optimize your website does not require wizardry or specialized expertise.
Knowing a few simple strategies will take care of 98% of the process. In some cases when the website owner is very competitive and they have a lot of extra time on their hands, there certainly are some advanced strategies they or you can use. But for the majority of you, simply sticking with the basics will get you solid results and require the least effort.
There Are 2 Strategic Principles SEO Comes Down To:
Selecting the best keywords for the desired result. What exactly are your customers searching for? Making search engines aware of you. Helping your site show Google your page is the best one on that topic. Here are some do’s and don’ts you should follow when deciding which keywords are best.
1. Do Random Checks Of Your Competition
Select the top 3 sites that are ranking for the keyword you want to use. Actually read their content and see which related keywords they are focusing on. Are there any keywords or phrases that are repeated multiple times?
Follow that by taking the time to research some of those words and phrases to see what else you find related to the topics you want to rank for. If you begin to rank along with your competition it will give you the chance to steal away some of their customer base and market share.
2. Perform Keyword Research
If you build your website around the wrong keywords and phrases then you will not attract the right audience. Doing the necessary research for keywords will keep your site on track.
Make a list of related topics for your business. What do you often blog about? If for example, you have a food blog then you might talk about celebrity chefs, or favorite recipes, or even accessories for the kitchen.
Once you have chosen the topics, begin to brainstorm keywords specific to those topics. Related search terms for recipes might be, “7-minute meal plans”, “fast dinner ideas for 2”, “healthy recipes even the kids will love”. At first, write everything that comes to mind down. Later you can reduce that list.
3. Eliminate Generic Keywords
Phrases are usually better than single words. It is rarely ideal or possible to rank for single keywords like money, food, or health. You wouldn’t want to even if it were possible. Instead focus on ranking for words like, “how to be healthy in 5 easy steps”, or “the quick and easy dinner recipes for a family of four”.
You can easily find related keyword phrases by doing a search on Google and then look at the bottom of the results page for Googles “related searches”. If you want someone else to do it then consider getting an SEO company to help you out.
4. Look Out For Local Opportunities
You can rank locally by using keywords that are region specific. There are things you can do to let Google know the location of your business and make it easier for local clients to find you.
5. Rely More On Research And Less On Intuition
The keyword planner is a free keyword tool by Google. Another useful tool is Google Trends. This tool can help you see if the keyword phrase is something that is currently trending up or down so you can ride the upward wave.